What To Buy At This Year’s Sephora Sale

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Beauty products very rarely go on sale and usually when they do you have to buy them from the brand directly, pay shipping fees, and wait ten years for your order to arrive. Thankfully we can avoid all of that during the Sephora Sale.

Sephora Sale Picks

How The Sephora Sale Works

The sale is open to all Beauty Insider members. You do need to sign up in order to shop the sale, but it is a great way to earn rewards and take advantage of the few sales a year they have.

There are three different tiers to the Beauty Insider program. Higher tiers save more and have more days to shop.


  • Rouge: 20 percent off from Oct 28 through Nov 7
  • VIB: 15 percent off from Nov 1 through Nov 7
  • Insider: 10 percent off from Nov 3 through 7

Use code SAVINGS

Tips For Shopping

Obviously, this isn’t a must-shop sale. But if you need to restock on your essentials, have gift cards, or can afford to splurge, it makes sense to shop during the sale. For those of you that love beauty products, make sure to have a plan in place because things can get out of hand quickly.

  1. STICK TO YOUR BUDGET – This is the most important thing to remember during any sale. Make a budget of what you can realistically spend and stick to it. There will always be another sale so make sure not to spend more than you can afford.
  2. MAKE A LIST – Since I write about beauty, I could literally buy the entire store. But that just isn’t possible, so I try to be as strategic as I can be with my purchases. First, I make a list of things I would like to repurchase. Then I go through and add new products I want to try. I would suggest you do the same.
  3. DO SOME RESEARCH – Before you buy, I suggest doing some research so you can find the best products for your needs. I have tons of product and brand reviews to help you out. Just scroll to the bottom of this post or use the search bar.

Sephora Sale Recommendations: Skincare

Dark Spot Toner

Glow2OH™ Dark Spot Toner

I’ll be restocking this toner. This AHA/BHA toner has worked wonders on my texture and acne scars. 

Since this is strong stuff, I only use it 3 nights per week, making sure I never use it on the days I use retinol.

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Supergoop Sheerscreen

Supergoop! Mineral Sheerscreen SPF 30 PA+++

If you are looking for a lightweight mineral sunscreen that works well under makeup, you need to try this new sunscreen from Supergoop.

Less silicone-y than the Unseen, this will be your new everyday sunscreen.

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First Aid Beauty Retinol Serum

First Aid Beauty FAB Skin Lab Retinol Serum 0.25% Pure Concentrate

If you are looking to start using a retinol product, this is the perfect product for beginners. The .25% concentration is safe enough for those that have never used retinol and those with sensitive skin.

When starting with this product, I started using it 3X a week for a month. Now I use one pump every other night.

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Sephora Sale Rcommendation Ultra Facial Cream

Kiehl’s Ultra Facial Cream

After starting retinol, my skin started to look dehydrated and flakey. This moisturizer from Kiehl’s was a lifesaver. It hydrates the skin without clogging pores.

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Sephora Sale Recommendations: Makeup

Rare Beauty Foundation

Rare Beauty Liquid Touch Weightless Foundation

With so many great foundations available, you should never feel or look like you have caked-on makeup. Instead of something heavy, opt for this lightweight foundation that provides medium coverage.

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Sephora Sale Recommendation Merit Cream Blush

Merit Flush Balm Cream Blush

This year is all about the cream blush. If you are looking to try a cream blush for the first time, you can’t go wrong with any of these shades.

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Ilia Limitless Lash Mascara

Limitless Lash Lengthening Mascara

This mascara has holy-grail status around here. It lengthens the lashes while also lifting them. Plus the good-for-you formula will help strengthen your natural lashes.

Buy It Now

Kosas Cloud Set Powder

If you don’t usually like powder, you should try this one. It helps to reduce shine but it doesn’t take away all of the glow from your foundation.

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Natasha Denona My Dream Palette

If you are looking for a palette that is on trend but wearable, this is the one to buy. With this palette, you can do a dramatic smokey eye with dark purples and black or get an everyday look with lighter pinks and purples.

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What’s In My Cart

During this sale, I am going to be picking up new products to test for the blog. I haven’t made my final selection but these have made their way into my basket:

Other Sephora Sale Recommendations 

Five-Minute Makeup Routine

If I have a Zoom call that I need to look good for, I do my five-minute makeup routine:  Laura Mercier Tinted MoisturizerYSL Rouge Volupte Shine Lipstick BalmNatasha Denona Mini Glam, and Ilia Limitless Mascara

Products To Remove Makeup

For those of you looking to remove some heavy-duty makeup, you need to try the Green Clean Cleansing Balm from Farmacy. It will remove all of your makeup without drying out your skin. I also love the Tatcha Pure One Step Camellia Oil Cleanser, which is perfect for light makeup.

Additional Resources

If you need some help figuring out which products to add to your list, check out these posts.

Drunk Elephant Is It Worth The Hype?

High-End Mascaras Worth Buying

The Best Hair Masks To Treat Damaged Hair


I'm Holly, the creator of Feisty Life Media.

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  1. 7.29.18
    Jennifer said:

    These are awesome lists! A lot of products i’ve never heard of – but good to know about ! I am always looking for new products.