The Ultimate Tower 28 Beauty Review

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Tower 28 Beauty has quickly become a go-to brand for those looking for trendy, affordable beauty products that don’t compromise on quality. In this post, we’re taking a deep dive into their lineup, from the innovative SOS Daily Rescue Facial Spray to the versatile SunnyDays SPF 30 Tinted Sunscreen Foundation. I’ll be sharing my personal experiences with each product, detailing how they’ve performed in my daily routine, and offering insights into who might enjoy them the most.

Tower 28 Review Feisty Life Media

About Tower 28 Beauty

Tower 28 Beauty blends non-irritating ingredients with high-performance formulas to create products that are as enjoyable to use as they are effective. The brainchild of Amy Liu, Tower 28 was born out of her personal struggle with sensitive skin and chronic eczema, coupled with over 15 years of experience in the beauty industry. Frustrated with the lack of fun, effective options for sensitive skin, Liu set out to create a line of accessible, high-performance beauty products designed for everyone, especially those with sensitive skin. The name “Tower 28” is inspired by an actual lifeguard tower in Los Angeles, a symbol of safety, community, and the brand’s commitment to healthy fun and clean living.

Tower 28 Beauty Review

Please note that everyone’s skin and preferences are unique, and as such, experiences with beauty products can vary widely. The review provided here represents my personal experience with Tower 28 Beauty’s products. Your experience may differ based on your skin type, concerns, and personal preferences. It’s always recommended to perform a patch test with new products and consult with a dermatologist if you have specific skin concerns or conditions.

SOS Daily Rescue Facial Spray

Tower 28 SOS Daily Rescue Facial Spray

The SOS Daily Rescue Facial Spray is a powerful daily toner treatment that harnesses the benefits of hypochlorous acid to offer anti-inflammatory and antibacterial properties. Designed to soothe and calm the skin, it supports the skin barrier and helps prevent flare-ups. Its pH-balanced, alcohol-free formula is specifically created for use on the face, yet it’s gentle and safe enough to be applied anywhere on the skin.

Until I discovered Tower 28’s SOS Daily Rescue Facial Spray, I had never heard of hypochlorous acid, it was a complete mystery to me, and apparently, to a lot of others in the beauty world. As someone with perpetually sensitive, redness-prone skin, I was instantly drawn to this seemingly magical ingredient.

After just a mini bottle, I was hooked. The redness calmed down noticeably, and my breakouts became a thing of the past. Tower 28’s spray was a total win for my combination skin.

While hypochlorous acid might be a newer addition to the beauty scene, it turns out it’s been available in drugstores for a while! I discovered you can find generic versions at a much lower price in the wound care section. While the Tower 28 formula is fantastic, I’ve opted for the generic spray to save some money.

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SOS Daily Skin Barrier Redness Recovery Moisturizer

SOS Daily Skin Barrier Redness Recovery Moisturizer

This cushiony soft cream is designed to be fast-absorbing and non-sticky, ensuring a comfortable application without the risk of causing breakouts or stinging. Ideal for daily use, it instantly hydrates and soothes irritation while helping to reinforce the skin barrier. Formulated with ceramides, it supports a healthy skin barrier, locking in moisture and protecting against external aggressors. Additionally, it contains four types and weights of hyaluronic acid, offering targeted hydration for a plumper and softer skin texture

After seeing such amazing results with the SOS Daily Rescue Facial Spray, I knew I had to try the brand’s Daily Skin Barrier Redness Recovery Moisturizer. My skin barrier alsways needs some TLC, but I was worried this would be too heavy. Thankfully, that was not the case.

It’s lightweight and absorbs beautifully, making it perfect for year-round use on most skin types. However, those who crave super thick, ultra-occlusive creams might find it a touch too light. For me, with my combination skin, it’s the perfect balance – it strengthens my barrier without feeling heavy or greasy.

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SunnyDays SPF 30 Tinted Sunscreen Foundation

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation

This product offers broad spectrum SPF 30 protection along with light to medium buildable coverage, achieving a natural finish. It’s specifically designed to even out redness and soothe UV-stressed skin, ensuring a flawless look without masking your natural beauty. With a selection of 17 shades, this tinted sunscreen provides a versatile range to cater to various skin tones.

This tinted sunscreen has become my favorite, especially for days when I’m aiming for a subtle, no-makeup look. It provides just the right amount of coverage to tone down redness without leaving a cakey appearance. The fact that it’s an SPF product and still blends effortlessly is a huge plus—you don’t even need to use a brush or sponge, just your hands will do. I can’t recommend it enough.

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Swipe All-Over Hydrating Serum Concealer

Swipe All-Over Hydrating Serum Concealer

The Swipe Serum Concealer offers the best of both worlds: the hydrating properties of a serum combined with the medium to buildable coverage of a traditional concealer. Designed to glide on smoothly, this concealer effortlessly covers dark circles, redness, and blemishes, leaving a flawless finish.

After trying and loving a lot of Tower 28, I didn’t hesitate to order their Swipe All-Over Hydrating Serum Concealer as soon as it launched. Choosing the right shade was a bit tricky; I was torn between 2.0 BU – light with neutral cool undertones and 4.0 DTLA – light with medium cool undertones. Ultimately, I went with 4.0 DTLA. While it seemed like a perfect match on my hand, it didn’t quite look right under my eyes, leading me to think the lighter shade might have been a better choice. Additionally, although the concealer is described as having a natural finish, I found it to straddle the line between natural and matte. Personally, I prefer my under-eye concealer to be a bit more hydrating and luminous.

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MakeWaves Lengthening + Volumizing Mascara

MakeWaves Lengthening + Volumizing Mascara

The MakeWaves™ Mascara delivers a clean, lightweight formula that builds up nicely without clumps or crunchiness. It’s designed to be easy on your eyes and lashes, washing off without causing irritation or breakage. Available in two shades: Rich Espresso Brown and Jet Black

I absolutely love this mascara. It’s fantastic at lengthening my lashes and gives them just the right amount of volume—subtle but noticeable. Plus, it really is easy to remove, just as promised. It’s become my everyday go-to because I can wear it all day without any smudging or flaking. This mascara is definitely a great addition to any makeup collection.

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BeachPlease Lip + Cheek Cream Blush

BeachPlease Lip + Cheek Cream Blush

The BeachPlease Lip + Cheek Cream Blush is a silicone-free, multi-use product that delivers rich pigmentation for long-lasting wear. It’s expertly crafted to melt into your skin, avoiding any cakiness or harsh lines, and blends seamlessly for a natural, luminous finish. Perfect for both cheeks and lips, this cream blush ensures beautiful, sun-kissed skin all day long. Available in 9 shades, it offers a range of options to complement any skin tone or makeup look

I was a bit apprehensive to review this product. I was worried it would feel too much like vaseline on the skin. However, I am so glad I tried it because it is a lovely product. Although it’s designed for both lips and cheeks, I find myself using it mainly as a cream blush. I’m personally a fan of the formula, though I understand its texture might not appeal to everyone.

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JuiceBalm Tinted Lip Balm

JuiceBalm Tinted Lip Balm

The JuiceBalm Tinted Lip Balm is a vegan, buttery smooth lip balm that combines the nourishment your lips need with the vibrant color they crave. Its formula is based on shea butter, renowned for its moisturizing properties, and is enhanced with mango seed oil, vitamin E, and vitamin C to soften and nourish the lips. This balm not only leaves your lips feeling pampered and hydrated but also adds a perfect dewy sheen with a burst of juicy color.

I’m all for the convenience of pencil lip products and the comfort of lip balms, but this product didn’t hit the mark for me. I chose “Mix,” hoping for a sheer nude as described, but it turned out much browner on my lips compared to the models and swatches. There’s potential here if they expand the shade range. For now, I’d suggest opting for the ShineOn Lip Gloss instead.

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ShineOn Lip Jelly Gloss

ShineOn Lip Jelly Gloss

The ShineOn Lip Jelly redefines lip gloss by combining the lustrous shine you love with the hydration your lips need. This unique jelly formula is enriched with five nourishing oils, designed to soothe and protect your lips, moving away from the traditional gloss that offers shine but lacks in moisture. Available in an array of 6 glossy and 6 milky shades, it gives you the freedom to choose from a wide range of looks, ensuring your lips look and feel their best.

I’ve experimented with both the glossy and milky shades of this lip jelly. Although I genuinely enjoy both types, I find myself leaning towards the milky shades for their perfect amount of shine and more subdued, neutral color options. My go-to shade has become Sesame: a semi-sheer, milky mauve that I can’t get enough of. The formula of this lip gloss is exceptional, and I definitely recommend trying out a few shades to see for yourself.

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LipSoftie™ Hydrating Tinted Lip Treatment Balm

Tower 28 LipSoftie™ Hydrating Tinted Lip Treatment Balm

The LipSoftie™ Hydrating Tinted Lip Treatment Balm by Tower 28 Beauty sets a new standard for lip care. Crafted for sensitive, irritated lips, this plush balm delivers instant relief and long-lasting hydration, leaving your lips irresistibly smooth and soft. Enriched with a blend of four soothing restorative oils and lysine, it’s formulated to be non-sticky and fragrance-free, prioritizing your lip’s health and comfort above all else.

Over the last year, a lot of brands have released lip balm in a squeeze tube just like this one. With so many lip balms on the market, it can be hard to stand out. However, Tower 28 did a great job with the formulation of this lip product. Out of the five options, I went with Ube Vanilla – a beautiful sheer burgundy. I will have to say the packaging isn’t my favorite and I wish the applicator was different so I can get a more precise application.

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Final Thoughts on Tower 28 Beauty

In conclusion, my experience with Tower 28 has been highly positive. This brand has won me over with its commitment to creating skincare and makeup products that are both trendy and suitable for sensitive skin. As I look ahead, I’m genuinely excited to see what innovative products Tower 28 will offer in the future.

Out of all the products I’ve reviewed, there are four that have truly stood out for me: the Daily Skin Barrier Redness Recovery Moisturizer, the SunnyDays Tinted Sunscreen, the ShineOn Lip Jelly, and the MakeWaves Mascara. These products have become staples in my beauty routine, and I highly recommend giving them a try.

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