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As much as we all love indulging in high-end makeup and skincare, sometimes our wallets just can’t keep up. Fortunately, Sephora has a treasure trove of amazing products that won’t cost you an arm and a leg. I’ve combed through the aisles and tested countless products to bring you 30 must-have Sephora steals, all for $30 or less. So get ready to stock up on some seriously good beauty finds without blowing your budget.
Best Sephora Products for $30 and Under
Rare Beauty Pore Diffusing Primer
This hydrating, cushiony gel primer is specifically designed to blur the look of pores and fine lines while boosting and extending makeup wear. Not only does it provide a soft-focus effect that smooths away the appearance of pores, but it also helps fight shine all day long, making it perfect for those with oily skin.
Rare Beauty Positive Light Tinted Moisturizer
The Rare Beauty Positive Light Tinted Moisturizer is a flexible and weightless formula that offers light coverage with a radiant finish. Formulated with hydrating ingredients, this tinted moisturizer deeply nourishes your skin, leaving it supple and moisturized throughout the day. It also contains built-in sun protection and vitamin E, providing your skin with protection from the sun and environmental stressors.
Rare Beauty Liquid Touch Brightening Concealer
The Rare Beauty Liquid Touch Brightening Concealer is a lightweight, hydrating concealer that provides medium-to-full coverage with a radiant finish. This concealer is perfect for those looking to hide blemishes, dark circles, and redness with a natural-looking finish.
Milk Makeup Sunshine Under Eye Brightening Concealer
The MILK MAKEUP Sunshine Under Eye Brightening Light Coverage Concealer is a light-coverage concealer with skincare benefits that visibly brightens and refreshes the under-eye area. This 99 percent-natural formula contains vitamin C, light-reflecting brightening powders, plant-derived squalane, and hyaluronic acid, providing your skin with nourishing ingredients to help brighten and hydrate your under-eye area.
Rare Beauty Always An Optimist Soft Radiance Setting Powder
Always an Optimist Soft Radiance Setting Powder is a talc-free, silky loose powder that does it all. This setting powder visibly smooths, blurs, and controls shine for a soft, natural finish that lasts all day. Super-finely milled and silky to the touch, the powder provides sheer, seamless coverage with a subtle but visible radiance and a natural finish.
Saie Glowy Super Gel Lightweight Dewy Highlighter
The Saie Glowy Super Gel Lightweight Dewy Highlighter is a versatile illuminating gel-based luminizer that can be used in a variety of ways to achieve a fresh, dewy look. Made of 75 percent water, this highlighter is lightweight and can be mixed with skincare, foundation, or worn alone to create a luminous finish.
Merit Day Glow Dewy Highlighting Balm
This sheer and lightweight balm illuminates your skin with a dewy finish, without any hint of sparkle or glitter. Infused with plant-based squalane, olive fruit oil, and a blend of phytosterol and amino acids, the Merit Day Glow Dewy Highlighting Balm locks in hydration, conditions the skin, and supports a healthy skin barrier.
Recommended shade: Cava
Milk Makeup Bionic Liquid Blush
The Milk Makeup Bionic Liquid Blush is a must-have for achieving a natural-looking, healthy flush of color. This versatile liquid blush can be blended sheer or built up for a more intense finish.
Recommended shade: Infinity
Merit Flush Balm Cream Blush
The Merit Flush Balm Cream Blush is a versatile and easy-to-use balm that adds a natural-looking flush to your skin. This creamy, transparent formula is buildable, allowing you to achieve your desired level of intensity, and is suitable for use on both your face and lips.
Recommended shades: Cheeky, Stockholm
Rare Beauty Soft Pinch Liquid Blush
The Rare Beauty Soft Pinch Liquid Blush is a lightweight, long-lasting liquid blush that provides a soft and healthy flush. With both matte and dewy finishes available, this featherweight formula features long-lasting pigments that last all day. It blends and builds effortlessly to create soft and buildable color with a natural, second-skin finish.
Recommended shades: Hope, Encourage, Believe
Ilia Liquid Powder Eye Shadow Tint
Ilia Liquid Powder Eye Shadow Tint is a versatile and easy-to-use eyeshadow that delivers a crease-resistant, matte or metallic finish. The cream-to-powder formula goes on smoothly and quickly dries down to a powder that stays put all day. With its water-based formulation, this eyeshadow feels weightless on the skin and can be blended out for a sheer wash of color or layered for a more intense look.
Recommended shades: Cork, Tannin, Fresco
SEPHORA COLLECTION Sephora Colorful® Eyeshadow
Sephora Colorful® Eyeshadow is a versatile collection of pressed-powder eyeshadows that offer intense color payoff and up to 10 hours of wear. With a wide range of shades available, from neutral to nude to vibrant, in matte, shimmer, glitter, and metallic finishes, there is a shade for every occasion. These eyeshadows have a creamy texture that glides on smoothly and can be applied with a brush or fingertips, depending on the finish. The matte, shimmer, and glitter shades provide a high-quality, long-lasting color that doesn’t crease, while the metallic and sequin-glitter shades give a bold, sparkling effect.
Recommended shades: Choco Excess, Glazed Donut
Anastasia Beverly Hills Brow Wiz
The Brow Wiz is an ultra-slim, retractable pencil that allows for precise detailing and the creation of hair-like strokes, making it the perfect tool for achieving natural-looking brows. The pencil’s ultra-fine tip is designed to mimic fine, hair-like strokes, making it ideal for spot-filling in areas where brow hair is sparse or over-tweezed. The smudge-proof formula ensures that your brows stay put all day long, giving you a fresh, natural look that lasts.
Anastasia Beverly Hills DIPBROW® Gel
Anastasia Beverly Hills DIPBROW® Gel is a highly pigmented, long-lasting brow gel that helps create fuller, more defined brows. With its waterproof formula, this gel can last up to 12 hours, ensuring your brows stay in place all day. The unique applicator brush is designed to apply color directly onto the brow hairs, as well as the skin, resulting in a natural-looking finish.
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Perfect Strokes Universal Volumizing Mascara is a versatile product designed to enhance the look of every lash type. With its unique eye-hugging brush, this mascara effortlessly lifts, lengthens, curls, and volumizes each lash, resulting in a lush and full appearance.
Ilia Limitless Lash Lengthening Clean Mascara
ILIA’s Limitless Lash Lengthening Clean Mascara is a popular, award-winning product that has developed a strong following among beauty enthusiasts. This clean mascara is designed to provide precise and long-lasting results while maintaining a nourishing and nurturing effect on lashes. The inclusion of arginine (keratin), shea butter, and beeswax in the formula provides flexibility and hold while also promoting lash health.
Tower 28 MakeWaves Lengthening + Volumizing Mascara
Tower 28 Beauty’s MakeWaves Lengthening + Volumizing Mascara is an innovative and safe product that’s perfect for those with sensitive eyes. This vegan mascara delivers visibly volumized, lengthened, and defined lashes for a natural yet bold look. The mascara features Aquaflex® Technology which actively defines curls with memory hold, leaving lashes touchably soft and humidity-proof. Additionally, the Castor Oil Blend in the mascara helps keep lashes healthy, strong, and conditioned.
Anastasia Beverly Hills Dewy Set Setting Spray
Anastasia Beverly Hills Dewy Set Setting Spray is a water-based setting spray that features a delightful coconut-vanilla scent. This product effortlessly blends products together while giving a dewy and radiant finish to your makeup. Its weightless formula makes it easy to apply, leaving your skin feeling smooth and refreshed
SEPHORA COLLECTION Retractable Rouge Gel Lip Liner
The SEPHORA COLLECTION Retractable Rouge Gel Lip Liner is a must-have product for any makeup enthusiast. This innovative lip liner features a gel-cream formula that enhances your lip contour, giving you a long-lasting and softer appearance. With a built-in sharpener, this retractable lip liner is easy to apply and provides a unique, soft texture that glides effortlessly on your lips without drying them out.
Recommended shades: Rose Wine
Rare Beauty Stay Vulnerable Glossy Lip Balm
The Stay Vulnerable Glossy Lip Balm is the perfect addition to your daily makeup routine. This hydrating, non-sticky, and long-lasting lip gloss provides soft, nourishing color and shine that cushions your lips all day.
Recommended shades: Nearly Neutral, Nearly Berry
Glossier Ultralip
The Glossier Ultralip High Shine Lipstick is a multi-purpose lipstick that combines the best of a balm, gloss, and lip tint. Its formula contains an oil blend and hyaluronic acid complex to lock in moisture, leaving your lips feeling soft and plush with a glossy shine. This high-shine lipstick applies smoothly and provides buildable color that can range from a subtle tint to intense pigmentation.
Recommended shades: Villa, Ember
Merit Signature Lip Lightweight Lipstick
The Merit Signature Lip Lightweight Lipstick is a unique combination of a lip balm and a traditional lipstick. It is a hydrating, buildable formula that provides a sheer, satin finish with the benefits of a lip balm, without the heaviness of a traditional lipstick. This lightweight lipstick is so comfortable on the lips that you’ll hardly notice you’re wearing it. With just one swipe, you can achieve a sheer finish, while three swipes offer richer color.
Recommended shades: Millennial, Fashion, L’avenue
Shiseido Eyelash Curler
The Shiseido Eyelash Curler is a must-have tool in any makeup kit. Its award-winning design ensures an eye-opening, glamorous curl without the fear of pinching. The edge-free design crimps and curls lashes to perfection, grabbing every lash from the inner to the outer corner for a perfect eye-framing fringe.
Beautyblender Makeup Sponge
The Beauty Blender is a must-have makeup sponge due to its ability to quickly blend makeup for an easy, flawless application. Made with super-soft, latex-free foam, this exclusive material and unique shape guarantees impeccable, streak-free application with minimum product waste. Whether you’re using it with foundations, powders, or any other complexion product, the Beauty Blender helps achieve a smooth, skin-like finish.
Rare Beauty Liquid Touch Foundation Brush
Rare Beauty Liquid Touch Foundation Brush is luxurious, its super-soft bristles work seamlessly to blend liquids and creams. Its exclusive marquis shape effortlessly mimics the sensation of fingertips for a streak-free, flawless finish.
Kosas Chemistry AHA Serum Deodorant
Kosas Chemistry AHA Serum Deodorant is a clean, stain-free deodorant that offers an effective solution to fight odor. With a unique blend of shikimic, mandelic, and lactic acids, this serum deodorant targets odor-causing bacteria and supports a pH environment where they can’t survive. It is free from aluminum and baking soda, making it a gentle option for all skin types. The cooling formula soothes skin and visibly brightens, while also helping to prevent ingrown hairs. It comes in three scents: Serene Clean (citrus and ylang ylang), Beachy Clean (jasmine, sandalwood, and vanilla), and Fragrance Free.
Olaplex No.4D Clean Volume Detox Dry Shampoo
Olaplex No.4D Clean Volume Detox Dry Shampoo is a game-changer for those who want to extend the life of their hair between washes. With light-as-air dry cleansing technology, this dry shampoo leaves your scalp and hair feeling freshly washed without any powdery residue or buildup.
Briogeo Farewell Frizz™ Rosarco Milk Leave-In Conditioner
Briogeo Farewell Frizz™ Rosarco Milk Leave-In Conditioner is a lightweight and nourishing solution that helps manage frizz and keep hair hydrated. This leave-in conditioner features a blend of natural oils, including rosehip, argan, and coconut oil, to smooth the hair cuticle, minimize frizz, and add shine and manageability. Ideal for detangling and nourishing hair straight out of the shower, it also locks in hydration and keeps humidity at bay to prevent frizz throughout the day.
Glossier Invisible Shield Water-Gel Transparent Sunscreen SPF 35
Glossier Invisible Shield Water-Gel Transparent Sunscreen SPF 35 is a game-changing, lightweight sunscreen that feels like a serum on your skin. It offers broad-spectrum protection without leaving any white cast or thick, greasy residue. This sunscreen uses active microcapsules that absorb into your skin instantly, making it perfect for all skin types. In addition, it’s formulated with antioxidants that neutralize free radicals and sweet orange peel for a pleasant scent.
Dr. Jart+ Ceramidin™ Skin Barrier Moisturizing Mask
The Dr. Jart+ Ceramidin™ Skin Barrier Moisturizing Mask is a hydrating sheet mask that deeply nourishes and moisturizes dry and tight skin. The new formula contains two times more ceramide NP, panthenol, and glycerin than the old version, which help strengthen the skin’s barrier and provide intense hydration.
Shop These Affordable Sephora Products
**Please note all of these products were priced at $30 or under at the time of publishing. All prices may change over time.
